PPC is a highly cost-effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month.
There are many advertising platforms available, but the most popular is Google AdWords. Adwords is segmented into: search, display, remarketing, and YouTube. It’s not just Google that offer PPC advertising – Yahoo & Bing, LinkedIn, Facebook, and Twitter all offer pay-per-click advertising. Cork Design Group manage campaigns across all these platforms.